There will never be a replacement for the traditional still image, however, sometimes it is important to realize we have a lot of simple tools at our disposal to elevate the impact of our story.
When I’m scouting a site, my instinct is to observe (or if that’s not possible, imagine) the natural flow of humanity through the spaces while paying close attention to key design features. It is important to ask my clients, “What story do we need to tell?” “What is the utility or flow we need to illustrate?” and “How do people occupy this space?”
Together, my clients and my team can then begin to formulate the best visual method to capture the context, feeling, function and experiences the design offers to its users. There are a variety of ways we can approach it:
Drones offer exciting and dramatic ways to demonstrate the context of the design or significant features.
Still image animation and GIFs are playful ways to capture anything from the flow and function of the design to innovative construction methods.
Video walk-throughs can provide a playful human perspective, moving through the space demonstrating what we might encounter along the way.
When it comes down to it, all the technology aside, the most important tool is foresight and planning. My team and I create authentic visual narratives to emulate the experience and intention of the design. Planning ahead gives us time to dream up creative solutions, fill the space with the people who use it, and then roll out a story connecting with your audience.
Whatever you decide is the best method for telling your story, I look forward to collaborating with you to make it happen.
I am excited to give you a little distraction from our “new reality” by sharing the work we created for TEECOM’s scope of services on the new South Building at the Moscone Convention Center. TEECOM is a technology firm that delivers “…strategy, design, engineering, and project management for the most innovative projects in the world.” Telling this story as a visual narrative was an exciting challenge that opened the door to utilizing various different approaches to documentation. This project is also a great opportunity to demonstrate how we can adapt our services to meet the needs of a variety of different types of clientele.
Teecom’s technology integration brought the Moscone Convention center to life, preparing the venue for the future of innovation and connectivity. Therefore, as you would suspect, it was critical the visual products we created reflected this outcome. In order to effectively showcase this, we utilized traditional photography, animated stills and drone video to diversify the media package. The result was a set of eye catching visuals to support the narrative.
Below are samples of the work we created.
I was delighted to work with Lloyd Ranola, one of my favorite drone operators to create not only the drone still images, but also this short video. Having a talented team behind the project is critical. I feel so fortunate to work with awesome assistants who second as models, drone operators and post-production editors and I can’t WAIT to get back in the field with them again. Lloyd is responsible for the awesome edit of the video footage.
Animated GIFs are a lively and unique way to demonstrate technology that otherwise wouldn’t be fully understood in a still image.
There will always be a need for the still image. When we capture stills we of course need to have a strong composition, but equally as important is representing how the space is utilized in an authentic way.
There is no doubt we are entering new unfamiliar territory, but one thing is for sure; whatever is ahead of us will be able to overcome if we continue to work together an nurture our relations and connections with each other.
Here’s to utilizing the time we spend apart as a tool for gaining a deeper appreciation for all the wonderful people we get to work with once we are through these strange days. My you be inspired and excited about the creative freedom this time can inspire and put into action once we get to experience once this is behind us.