Last month Traci Vogel, Content Manager at Teecom, interviewed me for the SMPS SF blog about the common road blocks we often face when considering video. As we saw with the LinkedIn Design Lab Video, sometimes video is the best medium to tell your story, but knowing where to start can be difficult. Traci and I discussed ideas for how we can all overcome our fears around creating video content. In the interview we suggest simple tools that can elevate your in-house video capture as well as ideas for how to start building content. Traci quotes some pretty compelling statistics to reveal video isn’t just a trend, it’s becoming the norm….so we all need to jump on board before we miss the boat.
Check out the interview and watch examples of different types of architectural video that can create compelling visuals for your firm’s marketing message.
I’ve been working on a very fun project that’s finally ready to share!
Over the past few years I have been experimenting with dynamic and creative media techniques to express authentic and exciting new ways for my clients’ to share their work. This endeavor originated in an exploration of still image animation, so I was thrilled to team up with M Moser and LinkedIn to create a full blown video production with this style in mind. The assignment was to showcase the utility of the LinkedIn Workplace Design Lab in Sunnyvale, CA.
Video was needed to convey the unique functionality and characteristics of the design lab which is used to test work spaces of the future. In this space everything from furniture and materials, to design and layout is tested, tweaked, and experimented with. It was important to the team that the video reflect the innovative and distinct style of the space as well as it’s unique function as a fun and exciting testing ground for new ideas. To that end I chose a stop motion(ish) style of filming with continuous free flowing video capture so that we could follow employees as they demonstrate the experience of moving throughout the office. It took a great team of people from LinkedIN, M Moser, Haworth and my awesome team of assistants to pull this off!
I hope you enjoy watching this as much as I enjoyed creating it!
Learn more about the creative process behind the video on LinkedIn.
I am excited to invite you to join me and Michelle Martin, strategic marketer – SmithGroup, as we lay out the plan behind creating impactful imagery and maximizing your investment in architectural photography.
Architectural photography is a tremendous investment and can be one of your greatest assets in sharing your project story. This investment benefits from thoughtful strategic planning. Your imagery defines your firm’s image and is often the only representation that will share your design with potential clients and the rest of the world. During this discussion, we will explore how to ensure you maximize your investment in professional architectural photography resulting in impactful visual stories. From annual strategic planning to leveraging the final photography assets, we will uncover the necessary steps to ensure a return on investment that meets your firm’s needs.
We would love for you to join us!
When:AIASF – Tuesday October 23 at 6:00pm
Where:AIA San Francisco, 130 Sutter Street, Suite 600 San Francisco
To register click here
This event also counts for 1.5 AIUA credits.
Hope to see you there!!
I’m very excited to announce my participation in the European Cultural Center’s Exhibition “Time Space Existence” at the 16th International Architecture Exhibition La Biennale di Venezia. Partnering with architect, Dominique J. Price, our work was featured alongside other design experts from all over the world. We were inspired to create a full scale installation utilizing both photography and video in order to emphasize our shared focus on social sustainability and the democratization of design. The exhibition opened in May and is ongoing through November 25th 2018.
Stay tuned for more details and media about this exciting journey…
Check out the virtual tour of the Palazzo Mora 3rd Floor here.
Visit the European Cultural Center here.
Happy New Year!
2018 is going to be full of opportunities to maximize our potential and I am excited to see what the future holds!
The Temple Akiba, remodeled by HCLA Architecture, is a lovely gesture supporting this sentiment. Originally built and designed by Robert A Kennard in 1965, Temple Akiba was ready for a transformational new design.
HCLA enhanced the spiritual quality of this sacred space by adding light, dimension and color through nuanced fenestration, ceremonial outdoor spaces, and the use of simple and elegant materials. The result is a series of layered sacred spaces that convey a sense of peace.
I hope you enjoy viewing the images as much as I enjoyed creating them.
I wish the best for you in 2018!
Designed by Deanna Van Buren, co-founder of Designing Justice + Designing Spaces, this awesome mobile school for adults is the first of its kind in the nation. Five Keys Charter School plans to bring “The Self-Determination Project” directly into some of San Francisco’s most neglected communities to increase residents’ immediate access to programs and achieve their high school diploma. Donated by SF Muni and outfitted by google, the bus has been completely transformed into a state-of-the-art classroom.
I was honored to be part of this project!
Click here to view a touching video about this program and its impact.
Click here to read more about it.
Awarded the U.S. Department of Education’s highest Green Ribbon designation in 2016, Bishop O’Dowd High School has a division strictly dedicated to sustainability. This division recommends and implements a wide range of programs to enable greater sustainability practices both on campus and in the community at large.
Part of its dedication to this directive was the creation of Bishop O’Dowd’s Environmental Studies Building. Designed by Siegel & Strain Architects and the Bishop O’Dowd sustainability team, this Zero Net Energy and Zero Net Water building was constructed in part with materials harvested from the site. The structure facilitates an hands-on environmental education program where the students learn about sustainability first hand.