Author Archives: admin

The Washington D.C. Water Building

While visiting Washington D.C. for the SMPS Build Business conference I had the pleasure of photographing the D.C. Water Headquarters, designed by SmithGroup. This project has been on my radar as it’s been touted as another one of SmithGroup’s excellent executions of sustainable design.

The beautifully planted green roof reduces stormwater runoff and contains a lush native planting to absorb rainwater.

Estimated to be one of the most energy efficient buildings in the region, the treatment plant utilizes an innovative wastewater thermal recovery system that will capture heat from the flowing influent in the winter while providing a heat sink in the summer months. A heat-recovery chiller in the building is run by the heat transfer between wastewater piping and a separate clean-water loop. This system is then connected to a series of fan-powered thermal units to provide space heating or cooling as necessary.

This unique building was a pleasure to photograph. Located on the banks of the Potomac River, it’s curvilinear design is unlike any structure I have photographed. I really enjoyed the play of light and reflection on the glass and metal panels which made for fun opportunities to capture abstract details.

SMPS Build Business Conference

I had so much fun at last month’s SMPS conference. It was amazing to be among such a focused and friendly community. I enjoyed catching up with old friends and meeting new ones. Thank you to everyone who visited my booth and of course a special thank you to SMPS for such a successful conference. It was an honor to sponsor such an empowering event and to be a part of such an engaging community.

IIDA Design Awards Gallery

Medallia by MMoser. See the full photoset here.

It was so exciting to see many of our projects in the IIDA 2018 and 2019 Honor Awards Galleries as entries into the Northern California Design Awards. I want to give special recognition to all of the hard working marketing teams getting their projects out in the world and entered in award competitions. It is no small feat to coordinate these photo shoots to create effective visual narratives. I’m proud to be a part of your team and happy to see so many of my clients featuring their work among the industry’s best.  With the caliber of clients and projects I’m working on in 2019 I’m excited to see what next year’s gallery will look like!  Keep up the amazing work everyone.

New York Power Authority (NYPA) by Gensler. See the full photoset here.
Fogo de Chao by HOK. See the full photoset here.
LiveRamp by Studio O+A. See the full photoset here.
Ternderloin Museum by Perkins+Will. See the full photoset here.
Golden Gate Urgent Care Mill Valley by SmithgroupJJR. See the full photoset here.
LinkedIn Design Lab by MMoser. See the full photoset here.
Patreon by Gensler. See the full photoset here.

Marketer Magazine

©Marketer, The Journal of the Society for Marketing Professional Services, April 2019,

I just received the SMPS Marketer Magazine’s April 2019 issue, in which I am the featured photographer! I enjoyed working with the editorial staff to select appropriate imagery to accompany the key presentation topics at this year’s Build Business Conference in Washington D.C. If you are a member of SMPS, look for your copy of the current magazine in the mail or browse the online version at

I look forward to seeing you at Build Business this Summer!

Below are a few of my favorite spreads:

Hale Mahana

Check out these fun images from a recent adventure in Honolulu. Lowney Arch designed this 14-story private housing facility for college students in the Honolulu area. For more specific details about the project check out the lowney arch website to see more!

We had a lot of fun flying the drone and capturing dynamic compositions. The weather was a bit tricky, but I was lucky enough to capture these shots in between monsoon like downpours. The rain, the birds and surrounding tall buildings, made this an excellent opportunity to sharpen my piloting skills!

Art Archives: Spain

In 2019 I’ll be sharing a series of blog posts featuring creative images from my archives that have been formative in my photographic journey.

The first set of images are from a series I captured while traveling in Spain as a young graduate student.  I’ll never forget how fun and liberating it felt to wander through the country with a spirit of discovery -no agenda, no schedule- just some cameras (4 to be exact) and a hunger for all the sights and sounds.  The color images in this post were shot with a medium format Holga toy camera loaded with 220 roll film…I was all about efficiency and if I could get more frames per roll, why NOT. Unbeknownst to me at the time, 220 film rolls loose their paper film backs after the first handful of frames… which resulted in these abstract ‘happy accidents’.   Imagine my surprise when I got the film back to discover these richly colored images with harsh red squares of light in the middle.  I knew I was “experimenting” with compositions, multiple exposures and abstraction, but I had no idea this is what I would get.

The image above eventually became the inspiration for my logo and, for me, captures the liminal space where an idea becomes reality.  This theme of bringing the invisible into manifestation is a major theme in my work.  The black and white images were shot with a 35mm Canon film camera and processed with a sepia finish.  I hope you enjoy this excavation into my archives- stay tuned for more coming soon!



Art Archive: Portraits

My great grandmother after a stroke silenced her.

Valeska Voiges, my muse as a student.


My brother Jon and our nephew Lucas James Hagopian.


Lilliana my cousin twice removed.


This image was accepted into President Obama’s library along with a poem written by my Grandmother Patricia Bush.


Isis…an Irsh woman in Santa Barbara experiencing what it is like to wear a burka for one week. 2003

How I Overcame My Fear of Video to Tell a Better Story

Last month Traci Vogel, Content Manager at Teecom, interviewed me for the SMPS SF blog about the common road blocks we often face when considering video. As we saw with the LinkedIn Design Lab Video, sometimes video is the best medium to tell your story, but knowing where to start can be difficult. Traci and I discussed ideas for how we can all overcome our fears around creating video content. In the interview we suggest simple tools that can elevate your in-house video capture as well as ideas for how to start building content.  Traci quotes some pretty compelling statistics to reveal video isn’t just a trend, it’s becoming the norm….so we all need to jump on board before we miss the boat.

Check out the interview and watch examples of different types of architectural video that can create compelling visuals for your firm’s marketing message.


LinkedIn Workplace Design Lab Video

I’ve been working on a very fun project that’s finally ready to share!

Over the past few years I have been experimenting with dynamic and creative media techniques to express authentic and exciting new ways for my clients’ to share their work. This endeavor originated in an exploration of still image animation, so I was thrilled to team up with M Moser and LinkedIn to create a full blown video production with this style in mind. The assignment was to showcase the utility of the LinkedIn Workplace Design Lab in Sunnyvale, CA.

Video was needed to convey the unique functionality and characteristics of the design lab which is used to test work spaces of the future. In this space everything from furniture and materials, to design and layout is tested, tweaked, and experimented with.  It was important to the team that the video reflect the innovative and distinct style of the space as well as it’s unique function as a fun and exciting testing ground for new ideas.  To that end I chose a stop motion(ish) style of filming with continuous free flowing video capture so that we could follow employees as they demonstrate the experience of moving throughout the office.  It took a great team of people from LinkedIN, M Moser, Haworth and my awesome team of assistants to pull this off!

I hope you enjoy watching this as much as I enjoyed creating it!

Learn more about the creative process behind the video on LinkedIn.

AIASF – Impactful Visual Storytelling, October 23, 2018

I am excited to invite you to join me and Michelle Martin, strategic marketer – SmithGroup, as we lay out the plan behind creating impactful imagery and maximizing your investment in architectural photography.

Architectural photography is a tremendous investment and can be one of your greatest assets in sharing your project story. This investment benefits from thoughtful strategic planning. Your imagery defines your firm’s image and is often the only representation that will share your design with potential clients and the rest of the world. During this discussion, we will explore how to ensure you maximize your investment in professional architectural photography resulting in impactful visual stories. From annual strategic planning to leveraging the final photography assets, we will uncover the necessary steps to ensure a return on investment that meets your firm’s needs.

We would love for you to join us!

When:AIASF – Tuesday October 23 at 6:00pm

Where:AIA San Francisco, 130 Sutter Street, Suite 600 San Francisco

To register click here

This event also counts for 1.5 AIUA credits.

Hope to see you there!!

Kind regards,