I had so much fun at last month’s SMPS conference. It was amazing to be among such a focused and friendly community. I enjoyed catching up with old friends and meeting new ones. Thank you to everyone who visited my booth and of course a special thank you to SMPS for such a successful conference. It was an honor to sponsor such an empowering event and to be a part of such an engaging community.
It was so exciting to see many of our projects in the IIDA 2018 and 2019 Honor Awards Galleries as entries into the Northern California Design Awards. I want to give special recognition to all of the hard working marketing teams getting their projects out in the world and entered in award competitions. It is no small feat to coordinate these photo shoots to create effective visual narratives. I’m proud to be a part of your team and happy to see so many of my clients featuring their work among the industry’s best. With the caliber of clients and projects I’m working on in 2019 I’m excited to see what next year’s gallery will look like! Keep up the amazing work everyone.
I just received the SMPS Marketer Magazine’s April 2019 issue, in which I am the featured photographer! I enjoyed working with the editorial staff to select appropriate imagery to accompany the key presentation topics at this year’s Build Business Conference in Washington D.C. If you are a member of SMPS, look for your copy of the current magazine in the mail or browse the online version at MySMPS.org
I look forward to seeing you at Build Business this Summer!
Below are a few of my favorite spreads:
Check out these fun images from a recent adventure in Honolulu. Lowney Arch designed this 14-story private housing facility for college students in the Honolulu area. For more specific details about the project check out the lowney arch website to see more!
We had a lot of fun flying the drone and capturing dynamic compositions. The weather was a bit tricky, but I was lucky enough to capture these shots in between monsoon like downpours. The rain, the birds and surrounding tall buildings, made this an excellent opportunity to sharpen my piloting skills!
In 2019 I’ll be sharing a series of blog posts featuring creative images from my archives that have been formative in my photographic journey.
The first set of images are from a series I captured while traveling in Spain as a young graduate student. I’ll never forget how fun and liberating it felt to wander through the country with a spirit of discovery -no agenda, no schedule- just some cameras (4 to be exact) and a hunger for all the sights and sounds. The color images in this post were shot with a medium format Holga toy camera loaded with 220 roll film…I was all about efficiency and if I could get more frames per roll, why NOT. Unbeknownst to me at the time, 220 film rolls loose their paper film backs after the first handful of frames… which resulted in these abstract ‘happy accidents’. Imagine my surprise when I got the film back to discover these richly colored images with harsh red squares of light in the middle. I knew I was “experimenting” with compositions, multiple exposures and abstraction, but I had no idea this is what I would get.
The image above eventually became the inspiration for my logo and, for me, captures the liminal space where an idea becomes reality. This theme of bringing the invisible into manifestation is a major theme in my work. The black and white images were shot with a 35mm Canon film camera and processed with a sepia finish. I hope you enjoy this excavation into my archives- stay tuned for more coming soon!
My great grandmother after a stroke silenced her.
Valeska Voiges, my muse as a student.
My brother Jon and our nephew Lucas James Hagopian.
Lilliana my cousin twice removed.
This image was accepted into President Obama’s library along with a poem written by my Grandmother Patricia Bush.
Isis…an Irsh woman in Santa Barbara experiencing what it is like to wear a burka for one week. 2003
Last month Traci Vogel, Content Manager at Teecom, interviewed me for the SMPS SF blog about the common road blocks we often face when considering video. As we saw with the LinkedIn Design Lab Video, sometimes video is the best medium to tell your story, but knowing where to start can be difficult. Traci and I discussed ideas for how we can all overcome our fears around creating video content. In the interview we suggest simple tools that can elevate your in-house video capture as well as ideas for how to start building content. Traci quotes some pretty compelling statistics to reveal video isn’t just a trend, it’s becoming the norm….so we all need to jump on board before we miss the boat.
Check out the interview and watch examples of different types of architectural video that can create compelling visuals for your firm’s marketing message.
I’ve been working on a very fun project that’s finally ready to share!
Over the past few years I have been experimenting with dynamic and creative media techniques to express authentic and exciting new ways for my clients’ to share their work. This endeavor originated in an exploration of still image animation, so I was thrilled to team up with M Moser and LinkedIn to create a full blown video production with this style in mind. The assignment was to showcase the utility of the LinkedIn Workplace Design Lab in Sunnyvale, CA.
Video was needed to convey the unique functionality and characteristics of the design lab which is used to test work spaces of the future. In this space everything from furniture and materials, to design and layout is tested, tweaked, and experimented with. It was important to the team that the video reflect the innovative and distinct style of the space as well as it’s unique function as a fun and exciting testing ground for new ideas. To that end I chose a stop motion(ish) style of filming with continuous free flowing video capture so that we could follow employees as they demonstrate the experience of moving throughout the office. It took a great team of people from LinkedIN, M Moser, Haworth and my awesome team of assistants to pull this off!
I hope you enjoy watching this as much as I enjoyed creating it!
Learn more about the creative process behind the video on LinkedIn.
I am excited to invite you to join me and Michelle Martin, strategic marketer – SmithGroup, as we lay out the plan behind creating impactful imagery and maximizing your investment in architectural photography.
Architectural photography is a tremendous investment and can be one of your greatest assets in sharing your project story. This investment benefits from thoughtful strategic planning. Your imagery defines your firm’s image and is often the only representation that will share your design with potential clients and the rest of the world. During this discussion, we will explore how to ensure you maximize your investment in professional architectural photography resulting in impactful visual stories. From annual strategic planning to leveraging the final photography assets, we will uncover the necessary steps to ensure a return on investment that meets your firm’s needs.
We would love for you to join us!
Where:AIA San Francisco, 130 Sutter Street, Suite 600 San Francisco
To register click here
This event also counts for 1.5 AIUA credits.
Hope to see you there!!
I’m very excited to announce my participation in the European Cultural Center’s Exhibition “Time Space Existence” at the 16th International Architecture Exhibition La Biennale di Venezia. Partnering with architect, Dominique J. Price, our work was featured alongside other design experts from all over the world. We were inspired to create a full scale installation utilizing both photography and video in order to emphasize our shared focus on social sustainability and the democratization of design. The exhibition opened in May and is ongoing through November 25th 2018.
Stay tuned for more details and media about this exciting journey…
Check out the virtual tour of the Palazzo Mora 3rd Floor here.
Visit the European Cultural Center here.